Prediction of New Product Performance: An Analytical Approach

Henry J. Claycamp · Lucien E. Liddy

94 citations0/0 files storedJournal of Marketing Research

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Innovation Diffusion and Forecasting Consumer Market Behavior and Pricing Forecasting Techniques and Applications

Abstract

Few attempts have been made to build analytical models for predicting product performance before market introduction. This article describes and applies a model for predicting consumer trials and repeat purchases as a function of controllable and uncontrollable marketing variables.

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1976Early Prediction of Market Success for New Grocery Products 1960Early Prediction of Market Success for New Grocery Products 1968Use of Consumer Panels for Brand-Share Prediction 1968Applications of the sciences in marketing management

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1996Linking Advertising to Box Office Performance of New Film Releases: A Marketing Planning Model 2007Fast and frequent: Investigating box office revenues of motion picture sequels 1982News: A Decision-Oriented Model for New Product Analysis and Forecasting 1978Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning 1984New product forecasting 1988New product forecasting models 1984An Empirical Comparison of Awareness Forecasting Models of New Product Introduction 2001Standards and Practices for Forecasting

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