Is Public Relations a Real Job? How Female Practitioners Construct the Profession

Katerina Tsetsura

46 citations0/0 files storedJournal of Public Relations Research

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Public Relations and Crisis Communication Gender Diversity and Inequality Education, sociology, and vocational training

Abstract

This study examined how female practitioners' discourses shape perceptions of public relations as an emerging field in Russia. Interviews with 25 practitioners from Moscow public relations agencies showed that a prism of a real job and a woman's job can help explain how socio-economic, professional, and gender-defined contexts influence practitioners' perceptions of public relations and provided evidence for understanding public relations as a socially constructed gendered profession. The study found that Russian women construct their professional identities in gendered ways that may limit their career opportunities.

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References

1967The Social Construction of Reality: A Treatise in the Sociology of Knowledge.1987Doing Gender 1994Qualitative Communication Research Methods 1986Research Interviewing: Context and Narrative 2020Masculinities 1986Research Interviewing 1997Identity Construction: New Issues, New Directions 1982Doing feminist research

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