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Quality comes first when hatching power brands
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  • 1996Market segmentation: an integrated framework64 cited
  • 2010A critique of Porter’s cost leadership and differentiation strategies46 cited
  • 2007Prospering in a transition economy through information technology‐supported organizational learning45 cited
  • 2006Competitive paradigms on strategic change: mapping the field and further research development28 cited
  • 2010In Search of Eminence: A Personal Brand-Building Perspective on the Achievement of Scholarly Prominence in Marketing17 cited
  • 2004Intra‐industry structure and performance: strategic groups and strategic blocks in the worldwide airline industry17 cited
  • 2004College Student's Perception and Preference of Brand Name Foodservices in University Dining Operations16 cited
  • 2012The U.S. Men’s Shaving Cream Market: A Competitive Profile15 cited
  • 2017The U.S. Beer Market: A Competitive Profile14 cited

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