Article1995

The Expression of Emotion and Social Status in the Language of Bumper Stickers

30 citations0/0 files storedJournal of Language and Social Psychology

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Linguistic and Sociocultural Studies Linguistic Variation and Morphology Consumer Behavior in Brand Consumption and Identification

Abstract

A content analysis of a Washington, D.C., suburb looked at the emotional tone of bumper stickers in neighborhoods preselected for their racial mix and economic status. Analysis showed bumper-sticker usage was highest in low-income neighborhoods, regardless of race. High-income White neighborhoods had the most positive and intense stickers. Results are discussed in terms of the apparent discrete nature of the four groups studied. High-income African Americans in particular were more subdued in their bumper stickers than either their economic or racial counterparts.

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References

1957The Measurement of Meaning 1992Statistical Principles in Experimental Design 1964Ideology and Discontent 1990Social Identifications: A Social Psychology of Intergroup Relations and Group Processes.1966Ideology and Discontent.1988Social identifications: a social psychology of intergroup relations and group processes 1990Race, Sociopolitical Participation, and Black Empowerment 1987Mass Communication Review Yearbook

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