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Marketing implementation in small and midsized industrial firms: An exploratory study · Study

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Marketing implementation in small and midsized industrial firms: An exploratory study

Hemant C. Sashittal, David L. Wilemon

1996-01-01articleIndustrial Marketing Management43 citationsclosed

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Marketing and Advertising Strategies Quality and Supply Management Management and Organizational Practices

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Citations in this library

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References

2008Qualitative Data Analysis

1997Qualitative Research for Education: An Introduction to Theory and Methods

2000Marketing management: analysis. planning. implementation and control

1992The Changing Role of Marketing in the Corporation

1990Information Technology Implementation Research: A Technological Diffusion Approach

1994The Fall and Rise of Strategic Planning

2018Implanting Strategic Management

1984Business Unit Strategy, Managerial Characteristics, and Business Unit Effectiveness at Strategy Implementation

Cited by

2017Factors affecting strategy implementation

2011Inter‐firm relations in SME clusters and the link to marketing performance

2003A picture paints a thousand numbers: a critical look at b2b product development research

Details

Year1996

Typearticle

VenueIndustrial Marketing Management

Languageen

Files0 public / 0

Identifiers

doi10.1016/0019-8501(95)00066-6

openalex_workW2013554786

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