Improving Attitudes Toward Prostate Examinations by Loss-Framed Appeals

Paolo Cherubini · Rino Rumiati · Fllippo Nigro · Antonio Calabrò

36 citations0/0 files storedJournal of Applied Social Psychology

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Media Influence and Health Decision-Making and Behavioral Economics Behavioral Health and Interventions

Abstract

One of the main causes of late diagnoses in prostate cancer is the aversive attitude toward prostate examinations. In this study, we analyze the efficacy of an informative pamphlet in changing that attitude. A randomized sample of north Italian men was given different versions of an informative pamphlet, obtained by systematically manipulating the message framing and emotional vividness. After reading the pamphlet, each participant completed an attitude questionnaire. Levels of anxiety and self-reported health status were measured using the STAI-X2 and the SF-36 questionnaires. Results show that loss-framed messages (i.e., messages highlighting the negative consequences of not doing the examinations) had a significant positive effect on attitudes toward the prostate screening, but the effect was rather small.

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1985From Intentions to Actions: A Theory of Planned Behavior 1981The Framing of Decisions and the Psychology of Choice 1976Health Belief Model and Personal Health Behavior 1981Human Inference: Strategies and Shortcomings of Social Judgment.1974The Health Belief Model and Sick Role Behavior 1997Shaping perceptions to motivate healthy behavior: The role of message framing.

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