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RETESTING THE UNCERTAINTY EFFECT USING LOTTERIES WITH REAL PRODUCTS AND MONEY
16 references·1 citing·29 second hop
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1992Advances in prospect theory: Cumulative representation of uncertainty15,457 cited
  • 1961COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS7,719 cited
  • 1982Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty4,041 cited
  • 1964Measuring utility by a single-response sequential method2,656 cited
  • 1974Measuring Utility by a Single-Response Sequential Method (1964)1,540 cited
  • 2006The Uncertainty Effect: When a Risky Prospect is Valued Less than its Worst Possible Outcome311 cited
  • 2004Experimental Auction Procedure: Impact on Valuation of Quality Differentiated Goods255 cited
  • 2003Revealing consumers' willingness-to-pay: A comparison of the BDM mechanism and the Vickrey auction234 cited
  • 1996Why are people reluctant to exchange lottery tickets?171 cited
  • 2001Auction mechanisms and the measurement of WTP and WTA169 cited
  • 2009Direct Risk Aversion111 cited
  • 2003The role of affect in the WTA/WTP disparity97 cited
  • 2007Markets: Gift Cards58 cited

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  • 2009How certain is the uncertainty effect?42 cited
  • Cited by

    • 2023Ternary economic analysis of blind-box marketing10 cited