Communication Networks in the Diffusion of an Innovation in an Organization1

Mieneke W. H. Weenig

40 citations0/0 files storedJournal of Applied Social Psychology

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Innovation Diffusion and Forecasting Technology Adoption and User Behaviour Knowledge Management and Sharing

Abstract

Research on decision‐making processes and the diffusion of innovations in organizations has been focused on the influence of formal organizational structures. Since the successful implementation of most innovations requires the cooperation of employees, it is important to investigate how employees' knowledge, opinions, and individual decisions concerning an innovation are influenced by other employees. The present study investigates how information acquisition and adoption decisions of employees are influenced by the quantity and strength of their informal communication ties in the organization, and how strong this influence is in comparison with influence from formal communication sources. Results indicate that formal communication sources contributed more to the process of information diffusion, whereas informal communication sources (especially the employees' strong ties), were more influential on attitudes and adoption intentions.

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1973The Strength of Weak Ties 1979The Social Psychology of Organizations.1978A Social Information Processing Approach to Job Attitudes and Task Design 1981The Focused Organization of Social Ties 1971Diffusion of Innovations 1950Social Pressures in Informal Groups 1961The acquaintance process.1988Informal Networks and Organizational Crises: An Experimental Simulation

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2005Multiple networks of public school administrators: An analysis of network content and structure 2016A causal analytic model to evaluate the impact of researchers’ individual innovativeness on their collaborative outputs 2001Influences of Sources of Communication on Adoption of a Communication Technology

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