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I analyze three case studies of marriage equality activism and marriage equality-based groups after the passage of Proposition 8 in California. Evaluating the JoinTheImpact protests of 2008, the LGBTQ rights group GetEQUAL, and the group One Struggle One Fight, I argue that these groups revise queer theoretical arguments about marriage equality activism as by definition assimilationist, homonormative, and single-issue. In contrast to such claims, the cases studied here provide a snapshot of heterogeneous, intersectional, and coalition-based social justice work in which creative methods of protest, including direct action and flash mobs, are deployed in militant ways for marriage rights and beyond.
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