Unveiling the Other - the Pragmatics of Infosuasion The present paper, starting from the assumption that television news is "the main source" (Robinson and Levy 1986) and a key player in the democratic process explores the media-politics interface, along with the ideological conditioning and cultural embedding of the news discourse, understood both as a process and as a product. The objective behind it is threefold. Firstly, it is to examine the media mechanisms accounting for the process of ‘infosuasion’, i.e. persuading the viewers under the guise of delivering information in the form of neutral and balanced reporting, thereby shaping their perceptions of the self and the "Other". Secondly, it is to demonstrate the dialectics between the news media and political elites, visible in the CNN representation of Iranians and its contingency on the anti-nuclear discourse of the Bush Administration. Finally, it is to maximize the validity of an eclectic approach, combining pragmatic and semiotic perspectives, in the domain of news media discourse along with the processes within this discourse and the practices behind it.
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