Soap Opera Viewing: The Cultivation Effect

Nancy L. Buerkel‐Rothfuss · Sandra L. Mayes

116 citations0/0 files storedJournal of Communication

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Media Influence and Health Media Studies and Communication Cultural, Social, and Media Studies

Abstract

Nancy L. Buerkel-Rothfuss, Sandra Mayes; Soap Opera Viewing: The Cultivation Effect, Journal of Communication, Volume 31, Issue 3, 1 September 1981, Pages

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1980The “Mainstreaming” of America: Violence Profile No. 11 1977TV Violence Profile No. 8: The Highlights 1981Television Viewing and Anxiety: An Experimental Examination

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1999Contributions of entertainment television to adolescents’ sexual attitudes and expectations: The role of viewing amount versus viewer involvement 2005Television and Adolescent Body Image: The Role of Program Content and Viewing Motivation 1989Sex role messages in television commercials: An update 1982The Impact of Fictional Television Stories on U.S. Adult Fatalities: New Evidence on the Effect of the Mass Media on Violence 1988A Methodological Examination of Cultivation 1987Feminist theories and media studies 2005Effects of visual and verbal sexual television content and perceived realism on attitudes and beliefs 2005From Ally McBeal to Sábado Gigante

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