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Educator Insights: Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative
16 references·16 citing·28 second hopsampled
Educator Insights: Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative (2000)Educator Insights: Standardization or Ada…Managing Across Borders: The Transnational Solution (2009)Managing Across Borders: The …Differentiated fit and shared values: Alternatives for managing headquarters‐subsidiary relations (1994)Differentiated fit and shared…The Mechanism of Internationalisation (1990)The Mechanism of Internationa…Managing across Borders: The Transnational Solution (1990)Managing across Borders: The …Management Influences on Export Performance: A Review of the Empirical Literature 1978‐1988 (1989)Management Influences on Expo…Internationalization: Evolution of a Concept (1988)Internationalization: Evoluti…Competition in Global Industries (1988)Competition in Global Industr…Competition in Global Industries (1987)Competition in Global Industr…Differences among exporting firms based on their degree of internationalization (1984)Differences among exporting f…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSCulture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: Inter…The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)The Internationalization Proc…The Future of the Multinational Enterprise (1976)The Future of the Multination…Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Markets and Hierarchies: Anal…The Silent Language (1959)The Silent LanguageDeterminants of international marketing strategy for emerging market multinationals (2020)Determinants of international…Organisational learning and export performance of emerging market entrepreneurial firms (2019)Organisational learning and e…International activities of football clubs, fan attitudes, and brand loyalty (2018)International activities of f…When marketing and innovation interact: The case of born-global firms (2016)When marketing and innovation…Local Context and Global Strategy: Extending the Integration Responsiveness Framework to Subsidiary Strategy (2014)Local Context and Global Stra…Integration and responsiveness in subsidiaries in emerging economies (2014)Integration and responsivenes…A contingency approach to international marketing strategy and decision‐making structure among exporting firms (2012)A contingency approach to int…Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different? (2010)Standardization Versus Adapta…Understanding multi-level institutional convergence effects on international market segments and global marketing strategy (2009)Understanding multi-level ins…Structure of marketing decision making and international marketing standardisation strategies (2009)Structure of marketing decisi…Strategy development in international markets: a two tier approach (2008)Strategy development in inter…The fundamentals of standardizing global marketing strategy (2007)The fundamentals of standardi…International advertising strategy: the standardisation question in manager studies (2007)International advertising str…Development of archetypes of international marketing strategy (2006)Development of archetypes of …Trends and Development in Standardization Adaptation Research (2004)Trends and Development in Sta…Marketing mix standardization: a cross cultural study of four countries (2004)Marketing mix standardization…THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES (1975)The Effect of National Culture on the Choice of Entry Mode (1988)Toward a Theory of International New ventures (1994)The Theory of the Growth of the Firm (1995)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)The social psychology of organizing (1969)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)EFFECTS OF AGE AT ENTRY , KNOWLEDGE INTENSITY, AND IMITABILITY ON INTERNATIONAL GROWTH. (2000)The Multinational Corporation as an Interorganizational Network (1990)Knowledge Flows and the Structure of Control Within Multinational Corporations (1991)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)The Cultural Anthropology of Time: A Critical Essay (1992)The mobile connection: the cell phone's impact on society (2004)Cultural Intelligence: Its Measurement and Effects on Cultural Judgment and Decision Making, Cultural Adaptation and Task Performance (2007)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Separation of Ownership and Control (1983)The Commitment-Trust Theory of Relationship Marketing (1994)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)The weirdest people in the world? (2010)OVERCOMING THE LIABILITY OF FOREIGNNESS. (1995)The New Institutional Economics: Taking Stock, Looking Ahead (2000)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Knowledge flows within multinational corporations (2000)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1976Markets and Hierarchies: Analysis and Antitrust Implications.13,381 cited
  • 1977The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments10,872 cited
  • 1976The Future of the Multinational Enterprise4,475 cited
  • 2009Managing Across Borders: The Transnational Solution4,102 cited
  • 1959The Silent Language3,464 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1990The Mechanism of Internationalisation3,406 cited
  • 1987Competition in Global Industries1,666 cited
  • 1988Competition in Global Industries1,648 cited
  • 1990Managing across Borders: The Transnational Solution1,569 cited
  • 1988Internationalization: Evolution of a Concept1,501 cited
  • 1989Management Influences on Export Performance: A Review of the Empirical Literature 1978‐19881,155 cited
  • 1994Differentiated fit and shared values: Alternatives for managing headquarters‐subsidiary relations739 cited

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  • 1984Differences among exporting firms based on their degree of internationalization678 cited
  • Cited by

    • 2006Development of archetypes of international marketing strategy101 cited
    • 2012A contingency approach to international marketing strategy and decision‐making structure among exporting firms98 cited
    • 2007The fundamentals of standardizing global marketing strategy98 cited
    • 2016When marketing and innovation interact: The case of born-global firms94 cited
    • 2009Understanding multi-level institutional convergence effects on international market segments and global marketing strategy84 cited
    • 2020Determinants of international marketing strategy for emerging market multinationals76 cited
    • 2004Marketing mix standardization: a cross cultural study of four countries67 cited
    • 2014Local Context and Global Strategy: Extending the Integration Responsiveness Framework to Subsidiary Strategy65 cited
    • 2014Integration and responsiveness in subsidiaries in emerging economies56 cited
    • 2008Strategy development in international markets: a two tier approach50 cited
    • 2007International advertising strategy: the standardisation question in manager studies47 cited
    • 2009Structure of marketing decision making and international marketing standardisation strategies46 cited
    • 2010Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different?46 cited
    • 2019Organisational learning and export performance of emerging market entrepreneurial firms44 cited
    • 2004Trends and Development in Standardization Adaptation Research40 cited
    • 2018International activities of football clubs, fan attitudes, and brand loyalty39 cited