The Potential of an Environmentally Friendly Business Strategy — Research from the Czech Republic

Josef Krause

19 citations0/0 files storedInternational Journal of Engineering Business Management

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Environmental Sustainability in Business Corporate Social Responsibility Reporting Sustainable Supply Chain Management

Abstract

This article deals with the importance of environmental factors for business strategy. It discusses the potential benefits to companies which show concern for the environment beyond their legal obligations. The main contribution of this article is in presentation of the results of a questionnaire survey concerning customer views on products certified as ‘environmentally friendly’. The knowledge of the respondents concerning individual instruments was not great. Most of the respondents were unwilling to pay more than 20% more for environmentally friendly products in comparison with conventional products. Only 38% of the respondents bought environmentally friendly products repeatedly.

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1997THE CORPORATE SOCIAL PERFORMANCE-FINANCIAL PERFORMANCE LINK 2001Shareholder value, stakeholder management, and social issues: what's the bottom line?2016Strategic Management Journal 1998Proactive corporate environmental strategy and the development of competitively valuable organizational capabilities 2004Choosing the Right Green Marketing Strategy 2007Competitive advantage on a warming planet.2009Is an environmental management system able to influence environmental and competitive performance? The case of the eco-management and audit scheme (EMAS) in the European union 1990Green consumerism and the societal marketing concept: Marketing strategies for the 1990's

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