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“WHAT AGE DO YOU FEEL” AGE PERCEPTION STUDY

Lois Beachy Underhill · Franchellie Cadwell

72 citations0/0 files storedJournal of Consumer Marketing

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Aging and Gerontology Research Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

Abstract

“Think back to your last birthday. Think of the age you reached. Some people have told us that they feel a different age‐either older or younger‐than their actual age. What age do you feel on the inside?”

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2008Conspicuous consumption among middle age consumers: psychological and brand antecedents 1994The Role of Labeling Processes in Elderly Consumers' Responses to Age Segmentation Cues 2015Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations 1999Heritage, nostalgia, and the “grey” consumer 2013How old are you really? Cognitive age in technology acceptance 2014Context Effects on Older Consumers’ Cognitive Age: The Role of Hedonic versus Utilitarian Goals 2018When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers 1999Perceived Youth: Appraisal and Characterization

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