Managing Intellectual Capital: LICENSING AND CROSS-LICENSING IN SEMICONDUCTORS AND ELECTRONICS

Abstract

AbstractThe following sections are included:The Licensing LegacyBackground-The Formation of RCAAT&T's Cross-Licensing PracticesCross-Licensing in the Computer Industry-IBMImpact of Consent Decrees on Industry DevelopmentLicensing Practice at a Semiconductor Company-Texas Instruments35Licensing ObjectivesTypes of Cross-Licenses“ Proud List” Royalty Valuation ProcessStrategic ConsiderationsImpact of TI's Licensing StrategyIP Management and Cross-licensing in an Electronics Company-Hewlett-Packard52Innovation StrategyLicensing ObjectivesIP ManagementManaging Intellectual Capital in the Electronics IndustryContrasting IP Management ObjectivesChanging IP Modes in the Semiconductor IndustryInitial Growth PhaseIncreased Global CompetitionInnovation LeadershipLessons for Innovation ManagementUsing IP to Support Core BusinessImportance of Developing a Valuable Patent PortfolioConcentrate R&D Where the Firm Is StrongestPolicy IssuesConclusionNotes

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