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The iconography on vaccines and vaccination campaigns is of great value to those interested in the subject. Especially noteworthy are the representations depicting vaccines and the diseases they are meant to fight, the surroundings where vaccination takes place, the media and strategies used to convince the public, and what used to be known about these diseases and the vaccines employed to combat them. This issue of our journal offers readers a glimpse into two collections that have much to contribute towards an understanding of the history of immunization policy in Brazil: material from the exhibit A Revolta da Vacina: da varíola às campanhas de imunização (The Vaccine Rebellion: from smallpox to immunization campaigns), inaugurated in 1994, and material on the eradication of polio in Brazil, based on the 1995 exhibit Um Mundo sem Pólio (A world without polio). The article includes an analysis of changes in ad campaigns that encourage the public to vaccinate children.
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