Leadership in the Twitterverse

Katharyn Anna Ingerson · Jackie Bruce

15 citations0/0 files storedJournal of Leadership Studies

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Public Relations and Crisis Communication Digital Marketing and Social Media Media and Digital Communication

Abstract

Abstract Millions of people, businesses, and organizations are using Twitter. Because of the connection Twitter offers, leadership is emerging through this social media outlet. However, in this time of instant connection, it is important to examine how business leaders are influencing their followers when it comes to tweeting. The purpose of the current study was to discover what business leaders are tweeting about. In order to develop an understanding of the content of the tweets from the top four business leaders on Twitter, the researchers completed a content analysis.

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References

2009Qualitative Research: A Guide to Design and Implementation 1998Qualitative inquiry and research design: choosing among five traditions.2003Diffusion of innovations 2009Twitter power: Tweets as electronic word of mouth 2010The Center for Creative Leadership handbook of leadership development 2008Leadership: Theory and Practice 2009How and why people Twitter 2000The Microscope and the Moving Target: The Challenge of Applying Content Analysis to the World Wide Web

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2019The development of trust in virtual leader–follower relationships

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