Mediated missions: The gospel according to women

Abstract

Women televangelists from the US have garnered a significant following among people in various parts of the world, including Europe, Latin America, Africa and Asia. This paper looks at the influence of female televangelists, Juanita Bynum, Joyce Meyer and Paula White in Kingston, JA. Based upon ethnographic research in Jamaica, I argue that women televangelists have gained tremendous national and international followings based in part upon sharing their experiences of sexual trauma and redemption. These “gospels of sexual redemption,” should be read in light of popularly discussed gospels of prosperity because the economic changes that have occurred under neoliberal policies and massive urbanization have wreaked havoc on both the social and sexual lives of women. These gospels are thus not mutually exclusive but in many ways interconnected.

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