An Analysis of CPA Firm Recruiters’ Perceptions of Online Masters of Accounting Degrees

Eddie Metrejean · Thomas G. Noland

33 citations0/0 files storedJournal of Education for Business

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Accounting Education and Careers Higher Education and Employability Employer Branding and e-HRM

Abstract

Online education continues to grow at a rapid pace. Assessment of the effectiveness of online programs is needed to differentiate legitimate programs from diploma mills. The authors examined the perceptions of CPA firm recruiters on whether an online Master of Accounting (MACC) matters in the hiring decision. Results show that recruiters do not perceive a difference in a candidate who receives an online MACC and a candidate who receives a MACC from a traditional classroom-based accounting program. Results also show that having passed all or part of the CPA exam or enrollment in a CPA review course are the most highly rated attributes of a new accounting graduate, bad communications skills are the lowest rated attributes, and both accounting GPA and overall GPA do matter to recruiters.

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1998Chronicle of Higher Education 2005Factors Affecting Student Performance and Satisfaction: Online versus Traditional Course Delivery 2008Technology Acceptance in an Academic Context: Faculty Acceptance of Online Education 2007Computer-mediated instruction: a comparison of online and face-to-face collaboration 2008Student Perceptions of Hybrid Courses: Measuring and Interpreting Quality 2008An Empirical Investigation of Student Achievement and Satisfaction in Different Learning Environments.2000Development of a Web-Based Internet Marketing Course

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