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• 2022Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce137 cited
• 2018The Driving Forces of Facebook Social Commerce111 cited
• 2015Reward me, charity, or both? The impact of fees and benefits in loyalty programs40 cited
• 2022Impact of Customer Compensation Strategies on Outcomes and the Mediating Role of Justice Perceptions: A Longitudinal Study of Target’s Data Breach32 cited
• 2020Connecting sponsor brands through sports competitions: an identity approach to brand trust and brand loyalty29 cited
• 2021Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand Evaluation: Context of Hindu Religion27 cited
• 2023A hybrid e-logistics service quality approach: modeling the evolution of B2C e-commerce24 cited
• 2019Measuring Green Brand Equity in Relationship Interactions and its Impact on Brand Loyalty Autori:17 cited
• 2021The Effect of Marketing Communication on Brand Equity with Brand Image, Brand Trust, and Brand Loyalty as the Intervening Variables16 cited
• 2021AUGMENTING SOCIAL COMMERCE ACCEPTANCE THROUGH AN ALL-INCLUSIVE APPROACH TO SOCIAL COMMERCE DRIVERS. EVIDENCE FROM THE HOTEL INDUSTRY15 cited
• 2011Integrative effects of firms' price and endorsement strategies on consumers' loyalty intention14 cited
• 2012Cultural Uncertainty on Brand Trust of Fast Food Industry in Malaysia12 cited