Fashion and Consumption of Painted and Printed Calicoes in the Mediterranean during the later Seventeenth Century: The Case of Chintz Quilts and Banyans in Marseilles

Abstract

This article focuses on research into fashion and consumption in the early modern Mediterranean with an emphasis on chintz quilts and banyans in Marseilles during the last third of the seventeenth century. The success of these two products is key to a better understanding of the roots and outcomes of Asian textile fashions in Europe during this period. In this analysis, we are principally interested in their manufacture, trade and marketing. This paper also highlights the importance of connections and intermediations between the two continents: sellers and purchasers, wholesalers and retailers, merchants and manufacturers and shopkeepers and their clients.

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