Marketing Places Through First‐Person Stories—an Analysis of Pennsylvania Roadtripper Blog

Iis P. Tussyadiah · Daniel R. Fesenmaier

136 citations0/0 files storedJournal of Travel & Tourism Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Diverse Aspects of Tourism Research Travel Writing and Literature Digital Marketing and Social Media

Abstract

Narrative as digital word‐of‐mouth has the potential to be an effective way to market tourist destinations. Using narrative structure analysis, this study identifies key marketing elements from tourists' blogs that include characterization, space categorization, and overall product and experience evaluation. The introduction of a blog writer as a personal character allows blog readers to access the picture of lived identities created through actions, attitudes, and values. Space categorization allows blog readers to have a cognitive construction of hypothetical travel scenarios including “rehearsals” of likely future travels. The results of this study demonstrate substantial potential for destination marketing organizations to facilitate and manage the interactive nature of storytelling as part of their marketing efforts.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 136 citations exist upstream.

References

1990Stories of Experience and Narrative Inquiry 2000The role of transportation in the persuasiveness of public narratives.1986Narrative Psychology: The Storied Nature of Human Conduct 2004Narrative Processing: Building Consumer Connections to Brands 2014Crossing the chasm : marketing and selling disruptive products to mainstream customers 2001Performing tourism, staging tourism 2000Storytelling in Organizations 2004IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion

Cited by

2014Using Chinese Travel Blogs to Examine Perceived Destination Image 2010Assessing the Effectiveness of Consumer Narratives for Destination Marketing 2020Putting the “self” in selfies: how narcissism, envy and self-promotion motivate sharing of travel photos through social media

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.