Advertising and the Development of Media: The Forgotten Connection

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19 citations0/0 files storedJournal of Media Business Studies

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Media Studies and Communication Journalism and Media Studies Marketing and Advertising Strategies

Abstract

This study deals with the interaction between advertising and media which creates mass media. It analyses a long period of media development and tries to find common patterns. It deals also with the importance in this interaction of not damaging the confidence of the public in mass media, which can be a problem with forms of embedded marketing. All the same, without advertising, there will be less of mass media and media diversity.

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2012The economics and financing of media companies 1954People of Plenty 1967A Tower in Babel: A History of Broadcasting in the United States 1969The Golden Web: A History of Broadcasting in the United States 1988The general: David Sarnoff and the rise of the communications industry 1961Pressure group : the campaign for commercial television 2013History of the Mass Media in the United States

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2008The Future of TV Commercials: Not as Bleak as Proclaimed 2014Can Consumption Predict Advertising Expenditures?: The Advertising-Consumption Relation Before and After the Dot-Com Crisis in Germany

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