Factors influencing consumer rankings of alternative retail beef packaging

Pierre M. L. Pelzer · Dale J. Menkhaus · Glen D. Whipple · Ray A. Field

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Consumer Packaging Perceptions and Trends Meat and Animal Product Quality Consumer Attitudes and Food Labeling

Abstract

Ordered probit models were used to identify factors which influenced consumer rankings of vacuum skin packaged steaks and roasts. Variables included selected demographic characteristics and concerns regarding retail beef packaging. Information pertaining to the color of the beef in, and the benefits of, the vacuum package was found to be among the most important factors.

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2015Factors for Choosing a Point of Purchase of Meat Products

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