The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior

Itamar Simonson

558 citations0/0 files storedJournal of Marketing Research

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Consumer Market Behavior and Pricing Decision-Making and Behavioral Economics Consumer Retail Behavior Studies

Abstract

Two consumer strategies for the purchase of multiple items from a product class are contrasted. In one strategy (simultaneous choices/sequential consumption), the consumer buys several items on one...

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References

2017A Theory of Cognitive Dissonance 1979An Information Processing Theory of Consumer Choice 1975Situational Variables and Consumer Behavior 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis 1982Variety Seeking Behavior: An Interdisciplinary Review

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