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Part 1 The inexorable growth of environmentalism? introduction environmental phases: the rise of environmentalism organizational transformation? the rise of the protest businesses environmental divisions Amnesty International and Friends of the Earth. Part 2 Old political science and new social movements: perspectives on environmentalism the significance of terminology the distinguishing characteristics of new social movements? novelty or loss of professional memory? FoE: ecological movement, social movement organization, interest group or protest business? 'extreme' interpretation of pressure group: voluntary, democratically accountable and individual-based. Part 3 How bumble bees fly - accounting for public interest participation: understanding public interest group motivations: competing explanations Olson's explanations explanations denying the paradox of participation different rationalities conclusions. Part 4 Who participates in 'mail order' groups? basic demographics - gender, education, occupation, class, age and income party orientation overlapping membership member profiles. Part 5 The dynamics of group membership: when? why? how: does the route into the organization make a difference? post materialism lapsing levels of activism. The contribution of marketing in an explaining membership: introduction: marketing interest group membership starting points for a supply side perspective marketing membership instability as a consequence of marketing: the 'revolving door problem' building the group into the membership decision. Part 7 Protest businesses and democratic activity: is 'more', more influential? the decay of parties and the growth of groups? the conflict between success and influence? customers or members: democratic participation?
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