Cultural/Heritage Destinations: Tourist Satisfaction and Market Segmentation

Muzaffer Uysal · Ken W. McCleary

145 citations0/0 files storedJournal of Hospitality & Leisure Marketing

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Diverse Aspects of Tourism Research Cultural Heritage Management and Preservation Culinary Culture and Tourism

Abstract

This study assessed expectation and satisfaction with a cultural/heritage destination by using an expectation and satisfaction grid. It also segmented the cultural/heritage tourism market based on tourist satisfaction, and then examined the relationship between cultural/heritage destination attributes and the overall satisfaction of tourists in each segment. The findings indicated that there was a significant relationship between destination attributes and overall satisfaction with the cultural/heritage experience.

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 2000Tourist Satisfaction with Mallorca, Spain, as an Off-Season Holiday Destination 1995Cultural tourism and business opportunities for museums and heritage sites 1978Dimentions of tourist satisfaction with a destination area 1996Production and consumption of European cultural tourism 1998Market Segmentation of an International Cultural-Historical Event in Italy 1998Tourism development and cultural policies in China

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