Revisiting Publics: A Critical Archaeology of Publics in the Thai HIV/AIDS Issue

Constance Cheng Choo Chay-Nemeth

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Public Relations and Crisis Communication Media Studies and Communication Foucault, Power, and Ethics

Abstract

This essay revisits the concept of publics. It explores the notion of a public as a political site in which an economy of power plays out. More specifically, a public is conceived as a locus in which material resources and discourses are appropriated and exchanged among participants to effect social and political transformation or to maintain the status quo. Foucault's archaeology and Strauss and Corbin's grounded theory were used to analyze 3 data sets: 136 news articles, 20 United Nations AIDS reports, and 14 in-depth interviews with various organizations related to the HIV/AIDS issue in Thailand. Based on the analysis, 3 historical conditions--resource dependency, discursive connectivity, and legitimacy--were used to frame a typology of four publics: circumscribed, co-opted, critical, and circumventing publics.

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References

1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.1991The Foucault Effect: Studies in Governmentality 2006The structural transformation of the public sphere 1974The Archaeology of Knowledge.2018MANAGING PUBLIC RELATIONS 1985Managing issues and influencing public policy 1985Issues Management 1998New communication technologies: An issues management point of view

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