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Piłkarz Jako Marka I Peryferyjny Kibic Jako Aborygen O Wybranych Społecznych Konsekwencjach Komercjalizacji Sportu
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References

  • 1989Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities1,142 cited
  • 1997The Overspent American: Why We Want What We Don't Need628 cited
  • 2008Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment490 cited
  • 1996Annual Review of Football Finance269 cited
  • 2009Spent: sex, evolution, and consumer behavior216 cited
  • 2006Toronto Maple Leafs vs Football Club Barcelona: how two legendary sports teams built their brand equity93 cited
  • 2005The loyalty of German soccer fans: does a team's brand image matter?87 cited
  • 2005‘Protect Me From What I Want’: Football Fandom, Celebrity Cultures and ‘New’ Football in England75 cited
  • 2011OSTATNI BASTION ANTYKONSUMERYZMU? KIBICE INDUSTRIALNI W DOBIE KOMERCJALIZACJI SPORTU *31 cited
  • 2005Supporters or Customers? Fandom, Marketing and the Political Economy of Dutch Football22 cited

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