Public Participation in Branding Road Corridor as Shopping Window or Batik Industry at Pekalongan

Abstract

There are many cities in Indonesia that can be categorized as batik-industrial cities. Postal road that connects cities along the northern coast of Java Island passes right through Pekalongan. Through historical and naturalistic approach, this road is the promotional media for local citizens to display their industrial products, making it a shopping window. The image of Pekalongan as an industrial city is obtained naturally from the participation of its people. Pekalongan is a globally professional city that has sustained its image since 1800s. The continuation of the research is to compare Pekalongan to another city that has successfully implemented the concept and become an advanced industrial city.

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