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The use of Web analytics for digital marketing performance measurement · Study

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ArticleThe use of Web analytics for digital marketing performance measurement

Joel Mero2015

Article2015

The use of Web analytics for digital marketing performance measurement

Joel Mero · Heikki Karjaluoto

364 citations·0/0 files stored·Industrial Marketing Management

No readable copy stored yet — this record is metadata only.

Digital Marketing and Social Media Marketing and Advertising Strategies Big Data and Business Intelligence

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 364 citations exist upstream.

References

1988Qualitative Data Analysis: A Methods Sourcebook 1992The balanced scorecard : measures that drive performance 1986Qualitative Data Analysis: A Sourcebook of New Methods 1992The balanced scorecard--measures that drive performance.1996Using the balanced scorecard as a strategic management system 2013Big Data : The Management Revolution 2012Big data: the management revolution.1981The Case Study Crisis: Some Answers

Cited by

2020The digital marketing capabilities gap 2020The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro 2020Digital marketing for B2B organizations: structured literature review and future research directions 2017Understanding the Digital Marketing Environment with KPIs and Web Analytics 2021Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review 2017Social media research in the industrial marketing field: Review of literature and future research directions 2020Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia 2018Implementing social media marketing strategically: an empirical assessment

Details

Year2015

Typearticle

Published2015-04-21

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations364

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1016/j.indmarman.2015.04.009

openalex_workW2016345163

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