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Sustaining the luxury brand on the Internet · Study

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ArticleSustaining the luxury brand on the Internet

Uche Uwaezuoke Okonkwo2009

Article2009

Sustaining the luxury brand on the Internet

Uche Uwaezuoke Okonkwo

304 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

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References

2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding

Cited by

2016YouTube vloggers' influence on consumer luxury brand perceptions and intentions 2019Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing 2018Exploring Social Media Engagement Behaviors in the Context of Luxury Brands 2013Is luxury compatible with sustainability? Luxury consumers’ viewpoint 2016Toward a general theory of luxury: Advancing from workbench definitions and theoretical transformations 2015Pre-loved luxury: identifying the meanings of second-hand luxury possessions 2013Understanding consumers' responses toward social media advertising and purchase intention toward luxury products 2019“From Prada to Nada”: Consumers and their luxury products: A contrast between second-hand and first-hand luxury products

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Year2009

Typearticle

Published2009-03-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations304

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2009.2

openalex_workW2016384282

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