Purpose To discuss the importance of the research aspect of an academic staff member's career. Design/methodology/approach The viewpoint draws on the author's own experience as well as a literature review relating to the value of research. Findings Concludes that research is a point of differentiation and must be managed by the faculty member. Research is the international currency that a faculty members carries with them throughout his/her career. Originality/value Very little is published about the importance of managing a research career and how to manage one's research career.
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