How to Motivate Whole Blood Donors to Become Plasma Donors

Gaston Godin · Marc Germain

21 citations0/0 files storedJournal of Blood Transfusion

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Blood donation and transfusion practices Nonprofit Sector and Volunteering Organ Donation and Transplantation

Abstract

This study tested the efficacy of interventions to recruit new plasma donors among whole blood donors. A sample of 924 donors was randomized to one of three conditions: control; information only by nurse; and information plus self-positive image message by nurse (SPI). Participants in the control condition only received a leaflet describing the plasma donation procedure. In the two experimental conditions the leaflet was explained face-to-face by a nurse. The dependent variables were the proportion of new plasma donors and the number of donations at six months. Overall, 141 (15.3%) new plasma donors were recruited at six months. There were higher proportions of new plasma donors in the two experimental conditions compared to the control condition (P < .001); the two experimental conditions did not differ. Also, compared to the control condition, those in the experimental conditions (all Ps < .001) gave plasma more often (information only by nurse: d = .26; SPI: d = .32); the SPI intervention significantly outperformed (P < .05) the information only by nurse condition. The results suggest that references to feelings of SPI such as feeling good and being proud and that giving plasma is a rewarding personal experience favor a higher frequency of plasma donation.

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References

1985Intrinsic Motivation and Self-Determination in Human Behavior 1988Intrinsic Motivation and Self-Determination in Human Behavior 2011The behaviour change wheel: A new method for characterising and designing behaviour change interventions 2016The Self-Fulfilling Prophecy 2008Blood donation is an act of benevolence rather than altruism.2013Asking for something different from our donors: factors influencing persuasion success 2004Geographic Location of Commercial Plasma Donation Clinics in the United States, 1980–1995

Cited by

2017Determinants of plasma donation: A review of the literature 2015Motivational Differences between Whole Blood and Apheresis Donors in Quebec, Canada: A Questionnaire-Based Survey in a Voluntary Nonremunerated Context 2020Bringing new plasma donors back: testing the efficacy of telephone and e‐mail communications with first‐time donors 2022Understanding the experiences of plasma donors in Canada's new source plasma collection centres during COVID ‐19: A qualitative study 2022A review of whole‐blood donors' willingness, motives, barriers and interventions related to donating another substance of human origin

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