Web-based Surveys: Changing the Survey Process

Holly Gunn

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Survey Methodology and Nonresponse Survey Sampling and Estimation Techniques Focus Groups and Qualitative Methods

Abstract

Web-based surveys are having a profound influence on the survey process. Unlike other types of surveys, Web page design skills and computer programming expertise play a significant role in the design of Web-based surveys. Survey respondents face new and different challenges in completing a Web-based survey. This paper examines the different types of Web-based surveys, the advantages and challenges of using Web-based surveys, the design of Web-based surveys, and the issues of validity, error, and non-response in this type of survey. The author also discusses the importance of auxiliary languages (graphic, symbolic and numeric languages) in Web surveys, and concludes with the unique aspects of Web-based surveys.

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