Technical Rhetoricians and the Art of Configuring Images

Abstract

Advances in computing technologies, growth of business involvement on the Web, and our culture's affinity for image-intensive communication have forced technical communicators to become more involved with making and using a wide variety of images in their compositions. Too often our theories about how to write and read images are limited to a functional view, which stresses objectivity, ignores interpretation, and sees design as preset layout formulae. Combining current graphic design theory with rhetoric's understanding of techne, I argue for a configural view of images that stresses their artificiality and cultural significance and articulates design in strategic terms.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 32 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.