Pioneering Versus Incremental Innovation: Review and Research Propositions

Abdul Ali

290 citations0/0 files storedJournal of Product Innovation Management

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Innovation and Knowledge Management Business Strategies and Innovation Product Development and Customization

Abstract

Marketing's role in supporting a company's efforts to develop pioneering and incremental products can be quite different. Abdul Ali examines published articles and offers a set of propositions to show how several factors influence the product development decision. He cites examples from the business world to illustrate these propositions. This article suggests that a firm should take into account several factors relating to its capabilities, along with various project and market characteristics, in order to decide what products it should develop.

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1985Competitive Advantage: Creating and Sustaining Superior Performance 1962Economic Welfare and the Allocation of Resources for Invention 1975A dynamic model of process and product innovation 1982Contestable Markets and the Theory of Industry Structure 1984Price and Quantity Competition in a Differentiated Duopoly 1956Barriers to New Competition 1985Standardization, Compatibility, and Innovation 1990Industrial market structure and economic performance

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2010Business model innovation vs replication: financial performance implications of strategic emphases 2008Learning and novelty of innovation in established manufacturing SMEs 2003Beyond market orientation 2006The Incumbent's Curse? Incumbency, Size and Radical Product Innovation 2009Development and return on execution of product innovation capabilities: The role of organizational structure 2004The concept of innovativeness: should we need to focus?

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