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Accounting for Marketing Assets
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Accounting for Marketing Assets (1986)Accounting for Marketing AssetsLegal Foundations of Capitalism (2017)Legal Foundations of Capitali…European Journal of Marketing (1993)European Journal of MarketingPremiums for High Quality Products as Returns to Reputations (1983)Premiums for High Quality Pro…Intangible Capital Aspects of Advertising and R & D Expenditures (1982)Intangible Capital Aspects of…A Reconsideration of the Recognition of Advertising Assets on Financial Statements (1977)A Reconsideration of the Reco…Financial Dimensions of Marketing Management (1973)Financial Dimensions of Marke…Rates of Amortization of Advertising Expenditures (1971)Rates of Amortization of Adve…A Managerial Introduction to Marketing (1971)A Managerial Introduction to …The Efficiency of Business Enterprises (1970)The Efficiency of Business En…Amortization of Advertising Expenditures in the Financial Statements (1970)Amortization of Advertising E…Does Advertising Belong in the Capital Budget? (1966)Does Advertising Belong in th…Studies in accounting theory (1962)Studies in accounting theoryThe Theory and Measurement of Business Income (1961)The Theory and Measurement of…General Systems Theory—The Skeleton of Science (1956)General Systems Theory—The Sk…The Economics of Accountancy. (1933)The Economics of Accountancy.On the Nature of Capital: Investment, Intangible Assets, and the Pecuniary Magnate (1908)On the Nature of Capital: Inv…The Measurement of Cumulative Advertising Effects (1965)An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry (1988)Does alcohol advertising affect overall consumption? A review of empirical studies. (1988)Assessing Advertising Efficiency (2010)The Role of Market Forces in Assuring Contractual Performance (1981)Consumer Information, Product Quality, and Seller Reputation (1982)Asymmetric Information, Bank Lending and Implicit Contracts: A Stylized Model of Customer Relationships (1990)Initial Public Offerings and Underwriter Reputation (1990)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)Advertising Market Structure and Performance (1967)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Tobin's $q$ Ratio and Industrial Organization (1981)A resource-based analysis of the factors determining a firm's R&D activities (1999)Does the market value R&D investment by European firms? Evidence from a panel of manufacturing firms in France, Germany, and Italy (2006)What financial and non‐financial information on intangibles is value‐relevant? A review of the evidence (2008)Accounting choice theory and market-based research in accounting (1992)European Financial Reporting (2004)Minding our manners: Accounting as social norms (2005)Earnings, Book Values, and Dividends in Equity Valuation* (1995)Valuation and Clean Surplus Accounting for Operating and Financial Activities* (1995)Capital markets research in accounting (2001)Religion: A Confounding Cultural Element in the International Harmonization of Accounting? (1993)THE EVOLUTION OF THE CONCEPTUAL FRAMEWORK FOR BUSINESS ENTERPRISES IN THE UNITED STATES (1999)ACCOUNTING FOR INTANGIBLES: A LITERATURE REVIEW (2004)Why are we growth-addicted? The hard way towards degrowth in the involutionary western development path (2009)For real: land as capital and commodity (2016)Financialization in the American Pharmaceutical Industry: A Veblenian Approach (2017)Organizational Information Requirements, Media Richness and Structural Design (1986)A Unified Theory of Development: A Dialectic Integration of Nature and Nurture (2010)Embracing Causal Complexity (2016)Interorganizational Governance in Marketing Channels (1994)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Whither Services Marketing? (2004)The Political Thought of Neo-Liberalism (1955)Doing Institutional Analysis Digging Deeper Than Markets and Hierarchies (2005)Influences of transaction costs in environmental policy (2010)
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References

  • 1956General Systems Theory—The Skeleton of Science2,333 cited
  • 1983Premiums for High Quality Products as Returns to Reputations2,325 cited
  • 1961The Theory and Measurement of Business Income970 cited
  • 1993European Journal of Marketing586 cited
  • 2017Legal Foundations of Capitalism332 cited
  • 1982Intangible Capital Aspects of Advertising and R & D Expenditures274 cited
  • 1933The Economics of Accountancy.224 cited
  • 1908On the Nature of Capital: Investment, Intangible Assets, and the Pecuniary Magnate139 cited
  • 1971Rates of Amortization of Advertising Expenditures126 cited
  • 1962Studies in accounting theory103 cited
  • 1971A Managerial Introduction to Marketing44 cited
  • 1973Financial Dimensions of Marketing Management39 cited
  • 1970Amortization of Advertising Expenditures in the Financial Statements38 cited
  • 1970The Efficiency of Business Enterprises35 cited
  • 1966Does Advertising Belong in the Capital Budget?30 cited
  • 1977A Reconsideration of the Recognition of Advertising Assets on Financial Statements30 cited

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