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ArticleBrand personality: A meta-analytic review of antecedents and consequences

Martin Eisend2013

Article2013

Brand personality: A meta-analytic review of antecedents and consequences

Martin Eisend · Nicola E. Stokburger-Sauer

204 citations·0/0 files stored·Marketing Letters

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

2000Practical Meta-Analysis 1977Attitude-behavior relations: A theoretical analysis and review of empirical research.1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1997Dimensions of Brand Personality 1982Self-Concept in Consumer Behavior: A Critical Review 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies 2006Brands and Branding: Research Findings and Future Priorities

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Year2013

Typearticle

Published2013-02-26

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations204

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s11002-013-9232-7

openalex_workW2016887775

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