Article2003

In the business of mass customisation

25 citations0/0 files storedManufacturing Engineer

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Product Development and Customization Manufacturing Process and Optimization Flexible and Reconfigurable Manufacturing Systems

Abstract

Much mass customisation is tailored for niche groups and a significant proportion is B2B, with the expectation of repeat business. The authors discuss strategies for mass customisation.

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2011Sustainable value co-creation through mass customisation: a framework 2005Mass Customisation of Services: Benefits and Challenges of Configurable Services 2007A modular minicell configuration for mass customisation manufacturing 2008Estratégias de customização em massa implementadas por empresas brasileiras 2012An Overview of the Customisation Strategies Developed by Four Organisations of the House-Building Sector

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