How will market orientation and environment and firm’s character influence performance?

Yonggyu Kim

32 citations0/0 files storedCross Cultural Management An International Journal

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International Business and FDI Innovation and Knowledge Management International Student and Expatriate Challenges

Abstract

This study is to investigate relationships between business performance of overseas subsidiary and market orientation, firm specific factors, competitive strategy, market specific factors. Author also tests whether market environment might affect market orientation – performance relationship. As the results of research, market orientation affects performance of overseas subsidiary larger than any other variables and market environment factors might moderate relationship between market orientation and performance.

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1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 1976The Future of the Multinational Enterprise 1990The Effect of a Market Orientation on Business Profitability 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?1993MARKOR: A Measure of Market Orientation

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2017Competing in an emerging market: antecedents and consequences of market orientation and the role of environmental factors 2012Market Orientation, Firm Performance And The Mediating Effect Of Corporate Social Responsibility

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