Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications

Teri Kline Henley

9 citations0/0 files storedJournal of Nonprofit & Public Sector Marketing

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Marketing and Advertising Strategies Nonprofit Sector and Volunteering Public Relations and Crisis Communication

Abstract

SUMMARY Discusses the importance of planning message strategy for nonprofit communications. Strategy issues such as branding, connecting to the audience and positioning are addressed. Execution, including copy and visual issues are explained. A sidebar discussion on the creation and use of logos is included.

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1998Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan

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