Spectacle, spectatorship, and gender anxiety in television news coverage of the 1970 women's strike for equality

Abstract

This essay examines television news coverage of the August 2 6, 19 70 Women's Strike for Equality, the first major media event of the second wave offeminism in the U.S. It explores three levels on which the news reports on the three broadcast networks (ABC, CBS, and NBC), rely on notions of women and visual pleasure: first, in their positioning of the Strike as sheer spectacle; second, in their verbal and visual framing of the Strike as absurdist entertainment rather than reasoned protest, and third, in their emphasis on the issue of femininity under attack, an emphasis in which femininity is largely represented by women's bodies. I conclude with a discussion of the ways in which the framing of the events functions both to assert and to assuage a profound sense of gender anxiety on the part of the assumed male spectator for the coverage.

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