A Competitive and Experiential Assignment in Search Engine Optimization Strategy

Abstract

Despite an increase in ad spending and demand for employees with expertise in search engine optimization (SEO), methods for teaching this important marketing strategy have received little coverage in the literature. Using Bloom's cognitive goals hierarchy as a framework, this experiential assignment provides a process for educators who may be new to SEO while helping students engage competitively in SEO marketing strategies. Assessment results indicate that the majority of students successfully learned how to conduct SEO.

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