FRAMING AND CHOICE OF TRANSPORTATION MODE:

Christian Lüdemann

12 citations0/0 files storedRationality and Society

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Decision-Making and Behavioral Economics Transportation Planning and Optimization Economic and Environmental Valuation

Abstract

In this article the discrimination model of probabilistic choice proposed by Lindenberg is tested in a telephone survey. This model is based on the assumption of bounded rationality in the sense of restricted information processing capacity. Unlike subjective expected utility (SEU) theory, which is also tested, the discrimination model assumes that the cognitive limitations are so severe that actors will only be able to focus on one main situational goal, or `frame', at a time. Problems of this model are discussed, and measurement instruments and the results of a telephone survey with road users are presented. In an experimentum crucis the discrimination model is tested against the SEU model.

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1991The theory of planned behavior 1984Choices, values, and frames.1959The logic of scientific discovery 2007The Expected Utility Model: Its Variants, Purposes, Evidence and Limitations 1990Attitude Structure and Function.1994Attitude Versus General Habit: Antecedents of Travel Mode Choice1 1990Survey research by telephone 1980Level of Measurement

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