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The use of marketing plans and advertising among accounting firms: Is this profession a viable candidate for marketing?
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The use of marketing plans and advertising among accounting firms: Is this profession a viable candidate for marketing? (1990)The use of marketing plans and advertisin…Consumers' Attitudes Toward Advertising by Accounting Professionals (2000)Consumers' Attitudes Toward A…Marketing accounting services: an inter‐country and ethical comparison (1997)Marketing accounting services…An empirical analysis of consumers' attitudes toward accountants, attorneys, and physicians with respect to advertising professional services (1982)Marketing (2002)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)
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  • 2000Consumers' Attitudes Toward Advertising by Accounting Professionals10 cited
  • 1997Marketing accounting services: an inter‐country and ethical comparison6 cited

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