A Double Law of Comparative Judgment for the Analysis of Preferential Choice and Similarities Data

Clyde H. Coombs · Marshall G. Greenberg · Joseph L. Zinnes

29 citations0/0 files storedPsychometrika

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Psychometric Methodologies and Testing Decision-Making and Behavioral Economics Economic and Environmental Valuation

Abstract

By virtue of certain modifications in the Law of Comparative Judgment, equations are developed which ( i ) permit the construction of a joint scale of individuals and items, as in the case of attitude measurement, directly from their pair-comparison preferences, and ( ii ) take into account the variable of laterality which is significant for the construction of group preference scales.

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1958Theory and Methods of Scaling 1959Theory and Methods of Scaling.1954The measurement of values.1958On the use of inconsistency of preferences in psychological measurement.1952A theory of psychological scaling.1954A Method for the Study of Interstimulus Similarity

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