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The definition of direct marketing: A rejoinder to bauer and miglautsch
10 references·0 citing·26 second hop
The definition of direct marketing: A rejoinder to bauer and miglautsch (1995)The definition of direct marketing: A rej…A conceptual definition of direct marketing (1992)A conceptual definition of di…The secrets of effective direct mail (1989)The secrets of effective dire…Direct Marketing Management (1989)Direct Marketing ManagementElements of Direct Marketing (1984)Elements of Direct MarketingCommunication Inquiry: A Perspective on a Process (1976)Communication Inquiry: A Pers…Techniques and Problems of Theory Construction in Sociology. (1974)Techniques and Problems of Th…A Generic Concept of Marketing (1972)A Generic Concept of MarketingBroadening the Concept of Marketing (1969)Broadening the Concept of Mar…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Theory of Definition (1964)Theory of DefinitionSuccessful direct marketing methods (1975)An Evaluation of Progress in the Development of a Definition of Marketing (1987)Research note: a study of direct selling perceptions in Australia (1995)Segment selection by relationship strength (1996)Mail myopia: or examining financial services marketing from a brand commitment perspective (1998)Us versus Them: The Roles of Organizational Identification and Disidentification in Social Marketing Initiatives (2002)The effect of acquisition channels on customer loyalty and cross-buying (2005)Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication (2011)What is organizational stress? A facet analytic conceptualization (1982)Metatheory, Metamethod, Meta-Data-Analysis: What, Why, and How? (1991)A Description of the Purnell Model for Cultural Competence (2000)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The concept of population in biology (1973)Categorias psicológicas ordinárias, comportamento e análise do comportamento (2015)A solution to the problem of brand definition (2021)Residents' perceptions on tourism impacts (1992)Consumer Value: A Framework for Analysis and Research (1999)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Humanistic and scientific approaches to speech communication inquiry: Rivalry, redundancy, or rapprochement (1975)What Is Theory? Puzzles and Maps as Metaphors in Communication Theory (2009)Impact of Brand Equity Drivers on Purchase Intention: A Moderating Effect of Entrepreneurial Marketing (2018)Database Marketing: A Channel, a Medium, or a Strategic Approach? (1991)Success in Database Marketing: Some Crucial Factors (1992)Harnessing the power of database marketing (1996)
this work references cited by second hop

References

  • 1969Broadening the Concept of Marketing1,762 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1969Broadening the Concept of Marketing1,048 cited
  • 1974Techniques and Problems of Theory Construction in Sociology.206 cited
  • 1989Direct Marketing Management150 cited
  • 1992A conceptual definition of direct marketing55 cited
  • 1984Elements of Direct Marketing33 cited
  • 1976Communication Inquiry: A Perspective on a Process26 cited
  • 1964Theory of Definition18 cited
  • 1989The secrets of effective direct mail11 cited

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