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Historical Analysis of Apparel Marketer’s Strategies: Evidence from a Nike Case
16 references·2 citing·40 second hop
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  • 2000Information technology and organizational learning: a review and assessment of research377 cited
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    • 2015Tiger Woods, Nike, and I are (not) best friends: how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality45 cited
    • 2024Fashion niche market strategies: a systematic literature review8 cited