From Haute Couture to High Street: The Role of Shows and Fairs in Twentieth-Century Fashion

Abstract

This article unravels the proliferation of 'fashion' with respect to clothing over the last half-century, putting the British perspective in the context of wider changes in European and American fashion production. Design innovation patterns evolved in the post-war world in response to growing markets and changes in social conditions. The concepts of 'design monopoly' and 'collective screening' are used to explain this phenomenon, with evidence from designer associations, trade exhibitions and international fashion shows to support this story. This article aims to offer a holistic account of interrelationships between haute couture and high street fashion and illustrates how the global fashion system has evolved.

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